Simon’s son, Kevin Pearce suffered a near fatal traumatic brain injury (TBI) while training for the 2010 winter Olympics. Kevin’s remarkable resilience was documented in the award winning HBO film, “The Crash Reel,” which brought to light the hardship and transformative power of traumatic brain injuries.
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The Crash Reel
The film premiered at the Sundance Film Festival, generating a significant platform for Kevin to educate the world about the importance of loving your brain.
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Over 2.5 million TBIs occur
in the US annually.
The experience can be debilitating. For many brain injury survivors, being a part of a supportive community that both understands and responds to the challenges of living with an invisible injury is limited.
In 2014, Kevin, alongside his brother, Adam, started the LoveYourBrain Foundation which aims to improve the quality of life of people affected by traumatic brain injury and raise awareness about the importance of brain health.
Connect. Educate. Empower.
Simon Pearce donates 20% of proceeds from their LoveYourBrain glass collection to support LoveYourBrain’s efforts to implement programs designed to build community, foster resilience, and help people understand the importance of loving their brain.